Revolutionizing How and When We Watch

Earlier this week, YouTube announced some mind-blowing statistics: each minute, sixty hours of video is uploaded to YouTube. That’s one hour of video uploaded to YouTube every second.

It’s a stunning engineering achievement, and definitive proof that YouTube has revolutionized the distribution of video.

But a new revolution — in how and when we watch all this video — is underway.

We thought we’d share (for the first time publicly) some data from our Showyou app for the iPad that points out where we’re headed:

TV Length Sessions with YouTube Videos.
Every time someone opens up Showyou on the iPad, they watch, on average, 8 videos. Session lengths on Showyou — the amount of time people spend on our iPad app — are 35-40 minutes.

During Prime Time & On Weekends.
Peak times for Showyou on the iPad are between 8-11PM on weekdays, and afternoons on Saturdays and Sundays. Indeed, we see more activity on Saturday and Sunday on Showyou than any other time.

That’s a big change from what we’ve previously seen with video on the web — where peak usage is at Noon on a weekday, and  people dip in to watch one or two videos at a time (so-called video snacking).

A lot of this has to do with the iPad itself, of course. There is a daypart to our device usage now, and we’ve welcomed the iPad into our evenings and weekends — something we never quite did with the PC. We use it curled up in bed, or in a big stuffy chair, or when we’re at the local coffee shop.

And part of it has to do with our ability to build new kinds of immersive, engaging experiences on new devices like the iPad. With our Showyou app we combined the powers of three platforms — videos from services like YouTube and Vimeo; the touch-driven ease of the iPad; and the taste data from social services like Twitter and Facebook — we’ve been able to build a new type of experience, one that’s more immersive, that engages people more deeply and for longer periods of time.

YouTube made it easy and free for anyone to publish a video, and launched a revolution in how we distribute video. Social video apps like Showyou are adding a crucial missing component — a way to tap into this massive firehose of video and find the best stuff with a few swipes and taps, in a way that’s fun, simple, and social.